Draka Marketing

Draka's innovative marketing is recognised throughout the industry as being fresh and distinctive. We are committed to building our brand and to communicating the values that make us "The world's most trusted cable brand". We are constantly gaining recognition in new market segments and with new customers, who appreciate the quality and distinction of our "promise". Here is a selection of our recent campaigns - be sure to come back regularly and check out what we are doing...there's always something new in the pipeline!

	Saffire Swiftfit - Saffire Swiftfit is an OHLS – zero halogen, low smoke – flexible cable and is renowned for the ease and speed in which it can be laid straight into a cable tray, where it will stay flat, reducing the need for expensive and time-consuming fixings.
	Draka and the Environment - Draka UK Ltd recognises that its operations can impact both directly and indirectly on the environment. We aim to protect the environment through good ma nagement and by adopting best practice where possible...
	Ft P120- Information on The Selection and Installation of Fire Resistant Power and Control Cable Systems for Life Safety and Fire Fighting Applications.
	A Brand New Image - In direct response to customer feedback, we are delighted to unveil re-styled logos and restructured nomenclature to make selecting, specifying and ordering our Fire Performance cables an easier process.
	Cable Markings - Draka's new campaign "If it's not marked it's not worth it" is gathering momentum and further reinforces the need for specifiers and installers of cable to be vigilant in recognising dangerous cable that is still finding it's way onto the UK market.
	Specification Inspection Service Mailer - How up to date are the cable specs you're using? Believe it or not, many specifiers are still using specs that are as old as your tank top! This innovative mailing promotes the fact that Draka's experts can quickly provide you with a cable spec guide you can trust to be 100% up to date.
	Guide to cable markings - "If it's not marked it's not worth it". That's the hard-hitting message delivered by this useful mailer. It also shows what cable markings to look for if you are to specify and install cable you can trust. Naturally, if it's Draka cable it's the best quality available.
	Range advert (cable drum) Did you know that Draka has a cable for pretty much any application? Well, now you do and particularly if you see our latest media campaign promoting the widest range of cables we have ever offered.
	Saffire This press campaign introduces Saffire, the new range of OHLS cables from Draka. Manufactured to meet BS 6724 and BS 7211, Saffire provides the ultimate choice for specifiers and contractors who have fire safety as a priority in their installations.
	Rogue cables can damage your health This new campaign addresses the increasing problem of poor quality cables hitting the UK market and underpins our strategy.."When you need cables you can trust totally...it has to be Draka".
	Nobody knows more about cable Draka now has the strongest customer service team in the industry. Read more here.
	OHLS Draka has being playing its part in reducing smoke filled public places with our market-leading range of OHLS^® circuit integrity cables.
	New brand campaign This new advertisement is the second in a series presenting Draka as a trusted source for quality products and outstanding customer support. Jump to it, contact Draka today!
	Firetuf Powerplus This leaflet was produced to promote the launch of the firetuf powerplus cable, a 600/1000V SWA armoured power cable providing enhanced circuit integrity performance.
	Bungy The first of a series of trade press advertisements promoting the Draka brand and the proposition of "The world's most trusted cable brand".
	Cable Day Tactical brand advertising capitalising on the change of fire safety legisaltion which came into force on October 1st 2006.
	Draka DVD This new DVD summarises the benefits of specifying Draka and the strengths of the remarkable team of people within the organisation.
	Draka Connecta Connecta is a cable specifically designed for use in tunnels and this advertisement endorses the product's main benefits.
	As Firetuf as they come This press campaign supports the Firetuf range of circuit integrity cables. A market-leading product deseves a market-leading positioning, with this campaign at fire safety specifiers.
	Risk Avoidance Building on the importance of the new RR(FS)O legislation, this campaign underpins Firetuf as the leading circuit integrity cable.

For further enquiries about Draka marketing communications, please contact Roger Moggs at Moggs Marketing Communications.