Draka Marketing

Draka's innovative marketing is recognised throughout the industry as being fresh and distinctive. We are committed to building our brand and to communicating the values that make us "The world's most trusted cable brand". We are constantly gaining recognition in new market segments and with new customers, who appreciate the quality and distinction of our "promise". Here is a selection of our recent campaigns - be sure to come back regularly and check out what we are doing...there's always something new in the pipeline!

	Draka Product Range Brochure Draka’s vast product range covers the great majority of general and industrial applications. All cables conform to an extensive range of British, International and customer specifications.
	Saffire This press campaign introduces Saffire, the new range of OHLS cables from Draka. Manufactured to meet BS 6724 and BS 7211, Saffire provides the ultimate choice for specifiers and contractors who have fire safety as a priority in their installations.
	Connect Welcome to the first issue of Draka Connect - our specialist magazine for electrical professionals.
	Cable Expert Mailer This mailer was produced to introduce Carl Harrison; our cable expert for Scotland and the North of England.
	Rogue cables can damage your health This new campaign addresses the increasing problem of poor quality cables hitting the UK market and underpins our strategy.."When you need cables you can trust totally...it has to be Draka".
	Nobody knows more about cable Draka now has the strongest customer service team in the industry. Read more here.
	In Stock Mailer This mailer was produced to communicate Draka's in stock range.
	OHLS Draka has being playing its part in reducing smoke filled public places with our market-leading range of OHLS^® circuit integrity cables.
	New brand campaign This new advertisement is the second in a series presenting Draka as a trusted source for quality products and outstanding customer support. Jump to it, contact Draka today!
	Firetuf Powerplus This leaflet was produced to promote the launch of the firetuf powerplus cable, a 600/1000V SWA armoured power cable providing enhanced circuit integrity performance.
	Draka Heartland mailer This mailer was produced to promote the rapid response delivery service available from Draka's central distribution point.
	Bungy The first of a series of trade press advertisements promoting the Draka brand and the proposition of "The world's most trusted cable brand".
	Cable Day Tactical brand advertising capitalising on the change of fire safety legisaltion which came into force on October 1st 2006.
	Draka DVD This new DVD summarises the benefits of specifying Draka and the strengths of the remakable team of people within the organisation.
	Draka Connecta Connecta is a cable specifically designed for use in tunnels and this advertisement endorses the product's main benefits.
	As Firetuf as they come This press campaign supports the Firetuf range of circuit integrity cables. A market-leading product deseves a market-leading positioning, with this campaign at fire safety specifiers.
	PVC Mailing This innovative mailer was personalised to every recipient and promoted the new range of PVC flexible cables. (It got a few pulses racing also!).
	Risk Avoidance Building on the importance of the new RR(FS)O legislation, this campaign underpins Firetuf as the leading circuit integrity cable.


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