Draka's innovative marketing has been recognised for its effectiveness at the Electrical Industry Awards held in London recently.  Draka had developed a fully integrated brand building and product awareness campaign that covered most aspects of the marketing mix - from national trade press advertising, PR, website development; database marketing and sales collateral materials.  The judges also particularly liked Draka's approach to internal communications to employees.

 
Commenting on the award, Draka's Marketing Manager, Mark Froggatt said, "We are delighted to gain recognition from the Electrical Industry for the strategic focus and creativity of our campaign.  This award underpins the significant achievements we are making in brand awareness and business growth.  We are committed to setting new standards of communications excellence in the future and to continually adding value to our strapline "The world's most trusted cable brand".